Plastic waste in cities is a major environmental issue. It not only pollutes the land and water, but it also harms wildlife and can have negative impacts on human health. The production and consumption of plastic has increased significantly in recent years, and as a result, plastic waste has become a common sight in our cities.

Feminine and colorful image reflection of the clean earth

Pieces from the FlorFruit collection to be part of the sustainable mission.

A stark reminder of the waste we wear, this piece ties style to sustainability. Each purchase aids in removing 15kg of harmful plastic.

Plastic waste in cities is a major environmental issue. It not only pollutes the land and water, but it also harms wildlife and can have negative impacts on human health. The production and consumption of plastic has increased significantly in recent years, and as a result, plastic waste has become a common sight in our cities.

The Neo Goddess Eiríkah possesses the extraordinary ability to transmute plastic into valuable raw materials. With her ethereal presence and ancient wisdom, she leads the charge in environmental preservation. Eiríka's Nordic roots inspire her mission to transform waste into usable resources, guiding humanity towards a sustainable future.