Sustainable Mission

Sustainability and protecting the planet on which we live has been in our veins since our launch in 2010 and today we are proud to have pioneered the concept of sustainable materials for luxury finishes. But we don’t finish here, we continue to develop and evolve new solutions, that continue to enhance our finishes whilst leaving the planet in its natural, beautiful state for generations to come. Combining luxury Mother of Pearl surfaces with sustainability and plastic recovery, Siminetti is proud of its ethical and ecological credentials and takes the greatest care when sourcing its range of natural products, to ensure they meet strict ecological standards and are sourced from sustainable, farmed locations wherever in the world they are grown. Our Mission: "To continually create inspirational luxury surfaces, that are crafted with passion, viewed with awe and are kind to the planet on which we live.” – Simon Powell, CEO & Founder.

Our Mother of Pearl is sourced from Asian and Pacific communities who depend on sustainable relationships with the ocean lagoons in which they farm pearls or harvest them as a food source. Our suppliers have for generations respected the origin, growth and delicate nature of these shells. Harvesting is done in line with local Government Fishery laws and a constant communication with our suppliers ensures that we are informed and accountable. They must hold a fisheries export license when appropriate, comply with biosecurity laws, provide Certificates of Origin and demonstrate evidence of the specific harvest area. Siminetti absolutely opposes the use of overfishing and exploitation of our worlds sea beds and actively engages with ocean charities who look to sustain our oceans for the betterment of marine life and the conservation of our futures. Siminetti is partnering with Plastiks.io to support plastic waste recovery in countries that lack infrastructure, starting with Thailand, to protect the ocean that has given Siminetti its precious sustainable Mother of Pearl. Plastiks allows us to take immediate and verifiable action against plastic pollution in underpriviledged countries, thus having a direct positive impact on protecting the world we live in. We chose to support first Second Life, a social enterprise based in Southern Thailand that teams up with coastal and vulnerable communities to collect plastic waste from the sea, while creating a circular economy model that recycles the waste and upcycles it into new products. The project provides education and income opportunities to those local precarious minorities, such as the Moken, an ethnic group of semi-nomadic fishing people who collect plastic waste in the Andaman Sea.